It is clear now what phases of quarantine life, like Tiger King and sourdough, were a flash in the pan, and which are here to stay – and TikTok falls squarely into the second category!
TikTok has evolved from a platform only Gen Z used (and understood) to become one of the main tools for connecting people, even as Covid increasingly isolated us. Moving away from lockdown dance challenges, the TikTok algorithm now allows you to cater to any niche imaginable, with one of the biggest being BookTok.
There is no denying the influence these short, fun, and sometimes quirky videos have had on the publishing industry over the last couple of years, and who knows what is to come? From book reviews to character impersonations, recommendations, and challenges against music, booktokers, as they are called, have pushed books up the charts and directly influenced purchases.
We’re always looking for new ways to connect with our readers and join the conversation around Black writing. The pandemic has created a whole new world for how to talk about books, and we’re excited to get involved! That’s why we’ve launched our own Cassava Republic BookTok account, ready to play and join the conversation.
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