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By Porter Anderson

In creating short videos to pitch books to filmmakers, HarperCollins India CEO Ananth Padmanabhan is creating quick films ‘to take stories to audiences who are spending a lot of time watching.’

‘Odes To the Power of Good Storytelling’

As Publishing Perspectives readers will recall, HarperCollins chief Brian Murray in July announced a ground-breaking books-to-film liaison with Sony Pictures Entertainment through a partnership with the former Fox 2000 Pictures president Elizabeth Gabler.

In making that announcement, Murray was quoted saying, “As a company, we invest more than US$300 million in new works by authors each year. Now, through this partnership with Elizabeth and Sony Pictures Entertainment, we will expand our investment in writers to include film, TV, and streaming opportunities, creating new possibilities for authors to have their books adapted and developed by the best literary team in history with the full support and capabilities of Sony.”

At the time, Murray’s new first-look arrangement with Gabler was seen primarily as a States-based venture. But during last month’s Publishers Conference at the United Arab Emirates’ Sharjah International Book Fair, a new internationally positioned look at the Big Five publisher’s screen savvy came into view.

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