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With little copyright protection for digital content producers, the space has become a free-for-all

 
Wendy Knowler
 
 
 
 
 
 
 
 
 
OFFSIDE Matt Pentz, who films the moves of amateur township soccer players, found a Facebook page in France had amassed 16-million views from one of his videos.
Image: Bloomberg

“Steal now and answer questions later — that’s how it goes.

“The entire landscape of digital content and copyright is a wild Wild West situation and it needs to be restructured so original creators have more protection.”

Matt Pentz speaks from bitter personal experience. For the past seven years, his side hustle has been “Diski Domain” — videoing the slick moves of amateur township soccer players, editing the best clips and uploading them to Facebook, YouTube and Instagram.

“It didn’t take long to see my videos appearing on other pages,” he says.

“My content soon reached all corners of the globe and unfortunately with viral videos the chances of your content being freebooted increase dramatically.

“The number of copyright takedowns I’ve processed is mind-boggling.”

A Facebook page in France once amassed 16-million views from one of Pentz’s videos.

“I was gutted, as 16-million views on my page could have turned… Read more

 
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