Africa’s creative industry represents a potent instrument that could grow the GDP of African countries and pull the continent’s youth out of poverty, Benedict Oramah, (Professor) President of the African Import Export Bank(Afreximbank), said on Friday as the two-day Creative Africa Nexus (CANEX) kicked off at the Intra-African Trade Fair (IATF 2021) in Durban, South Africa.
Oramah told participants at the opening ceremony that the creative industry had the power “to catalyse intra-African trade, create millions of jobs for the continent’s young population, and promote the emergence of national and regional value chains”.
Hailing the power of creatives to spur industrial development, he said that Afreximbank instituted the CANEX programme to support Africa’s creative and cultural industries in a manner that would revolutionise the continent’s untapped talents.
“The creative industry is a bankable market,” Oramah declared, assuring that Afreximbank’s continued support to the creative economy could be expected going forward.
Nkosinathi Mthethwa, Minister of Arts and Culture of South Africa, who performed the official launch, said that the… Click here to read more