Category: Box Office

Netflix: More Than A Film Maker’s Meal Ticket

In a bid to escape the competition at home, Netflix is beginning to focus on market expansion abroad. This head-start against fellow competitors like Disney+, Comcast’s Peacock, and AT&T’s HBO Max for the video streaming soul of the African continent was expected. It is a five-year project that started in 2015, with blockbusters such as […]

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Netflix Wants to Be In ‘Naija’s Mind’, Despite Counting Pennies

Netfix does not want to ignore the Nigerian scene, despite the abysmally low subscription figure in the country. The global movie/TV streaming service is making far more money in South Africa than in Nigeria, but it has come to shoot a TV series in the country, just months after concluding a similar shoot at the […]

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The Bondage Story – Good Wine Needs no Bush

            An Igbo adage, coming across with the same sentiments as the Title above,  says that a good product sells itself. The interest generated by Living in Bondage: Breaking Free, the second sequel to the phenomenal Living in Bondage, has been quite intense. It is the song on almost every […]

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East of England: A Call for Under-Represented Writers

Norwich’s National Centre for Writing opens applications for its 2020 Escalator Talent Development Scheme for fiction writers in eastern England. The effort is to support “under-represented voices,” and what’s specifically meant by that is “early career writers who self-identify as [being] from a working-class background, or whom wouldn’t ordinarily have the opportunity to benefit from […]

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TV Commercials Were the Foundation

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They Don’t Get My Money

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I Made Money to Make My Movies-Odugbemi

The filmmaker Femi Odugbemi has provided an option for budding producers who want to make their own kind of movies without depending on structures that constrain creatives to doing what the market wants. “The way I built my career was that I did a lot of TV commercials, made money from it and from making […]

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Netflix of Nigeria: Putting it to a Global Audience

iROKO pays about $10,000 to $25,000 to purchase digital rights and stream movies online. This might not be a lot when we compare to Netflix, where the budget of a single episode of a series can be in millions, but it’s good for a start. Click here to read full article   ______________________________________ Please Share […]

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Will Any Movie Measure Up to King of Boys?

By Toyin Akinosho That Kemi Adetiba’s King of Boys arrived the cinemas several weeks before the Yuletide period, suggested it would be out of the screening rooms by the time the season’s releases arrive. But No. The sprawling, three hour take on Crime and Politics in the land is still firmly on the viewing agenda. […]

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THE POWER OF STORYTELLING

The legend of the used car salesman is the greatest example of how marketing and storytelling met, courted vigorously, married each other and have been inseparable for ages. The used car salesman discovered that with a well-told story the prickly details of a dilapidated car might not matter to a customer as much as how […]

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